How to Build a Profitable Opt-In List

By Christina Lang

One of the most important aspects of having an online business is a good opt-in list. You've probably heard many success stories where people are making a fortune with opt-in lists and you've decided to have one of your own. From what you've read, you think you know everything there is to know and have tried many techniques, but you're still not able to make a profit.

In fact, you could be losing money by the minute, especially if you've hired writers to help you. You might also have a large list, but only a small percentage might actually buy from you. This will become apparent after a few months when you see your statistics and sales figures.

So what went wrong? Why have others succeeded where you've failed? The most common mistake diving into marketing without learning about the marketplace first. Chances are, you chose a topic you thought would be quite popular, but that wasn't the case. Simply sending email messages to people on your list doesn’t mean they're going to buy from you - at least not right away.

If you've started an opt-in list and have failed, you can rejuvenate your campaign. If you're just getting started, here are a few quick tips.

1) It's crucial to make sure your customers trust you (and your products) before you try to sell anything to them. Simply launching a campaign to your opt-in list doesn't make you an overnight expert or a trusted resource. Before you create an opt-in list, start off by submitting some articles to article directories. Write about topics realted to your online business or that you have some knowledge about.

Join forums and provide expert advice and recommendations. As people begin to trust you, this will help you create your opt-in list. Additionally, you can build a base with other forum users by asking them to join your list. Post a link to your site so they can see what your business is all about.

The truth is, the money will come when your subscribers believe and trust you. People won't buy from your recommendation alone if they don’t know you.

2) Find a product or service that people want and need. Whie it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it forward.

While it's generally accepted that it's best to sell something you have an interest in, it would be a waste of time to sell something that only attracts a tiny audience. Do your research well and you're more likely to succeed. Also, give your subscribers promotional material that they can use (and might even give to their friends and/or associates).

3) Make friends with other opt-in list users. This is beneficial especially if this person has a successful opt-in list. You can benefit enormously from their experience. While there are many articles available (on the Internet) to use, there's nothing like getting a firsthand account from someone you trust. Experienced opt-in list users will be able to tell you what to do and what not to do.

Building a profitable opt-in list won't happen overnight. There are many steps to take. As your opt-in list grows, make sure to provide your users with quality content. Keep it organized and manageable. Get or hire help if need be, but above all, make sure your subscribers are happy and satisfied and they will be willing to buy from you in the long-term